What clients and beginners ask designers every week. Need eyes on your work? Ask on HAL. Are you the designer? Get paid here.
It ranges from $100 to $50k because you're buying process, not pixels: research, options, refinement and usage files. Define scope first; price follows scope and business size.
Distinct at a glance, legible small, works in one color, and appropriate for the industry. Trend-proof beats clever — you'll live with it for years.
A logo is a signature; a brand is the system — palette, type, voice, patterns of use. Consistency across touchpoints is what makes small companies look big.
Usually four fixes: too many fonts, weak spacing, no hierarchy, and low contrast. Align everything to a grid, halve your font count, and double your whitespace.
Pair a distinctive display face with a neutral workhorse, or two weights of one family. Match x-heights and moods, and cap it at two families.
Start from the emotion and industry, pick one dominant color, one accent and neutrals, then test contrast for accessibility (WCAG). Fewer colors, used consistently, read premium.
3–6 strong case studies beat 30 shots: problem, process, decisions and outcome. Show real constraints — that's what hiring clients actually buy.
Present decisions, not options: one recommended route, the reasoning, and structured feedback rounds ("what's not working and why") written into the contract.
For UI/product: Figma. For logos/illustration: Illustrator. For photo work: Photoshop. Tools are the easy part; typography, spacing and hierarchy are the career.
Very — async reviews with annotated screens catch most issues fast, and you keep a written record of every decision. Perfect for quick expert passes.
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